History Of Parachute

 

Parachute:

                                                               

Marico Limited is one of India's leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Maharashtra, India, Marico is present in over 25 countries across

emerging markets of Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.

Founders :  Harsh Mariwala

Founded :  2 april,1990

Headquarters : Santacruz,Mumbai,Maharashtra,India. 

History of Parachute:

Parachute is the flagship brand of Marico. Before the 1992 economic liberalization in India, the government classified vegetable oils as an essential commodity.

In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country

Marico makes two kinds of coconut oil, Parachute edible grade cum hair oil, and Parachute Advanced Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advanced hair oil contains coconut oil along with fragrance and Vitamin E.

 

How to use:

                          

Apply Coconut directly to your Hair

Massage it gently from roots to the tip of hair

Wait of at least 30 min and then wash your Hai

 

 

Benefits of Coconut Oil:

 

·         Coconut Oil gives protection to your Hair

·        

It fights elements which can cause hair damage

·         It coats on hair and lock the moisture of the hair

·         It prevents Heat and impurities from reaching Hair

·         It act as an antibacterial and prevent dandruff and lice

 

·         It is full of Vitamin E & K

·         Iron in it fights hair fall problem

·         It has Hair conditioning Properties     

·         It improves Blood Circulation in your scalp

 

Marico minting the popularity of its Parachute Coconut Oil:

 

Indian fast-moving consumer goods company Marico's profits soared 30 percent to Taka 264 core in the financial year that concluded in

March as its flagship Parachute-branded coconut oil continues to win the hearts of Bangladeshi customers.

Subsequently, the Bangladesh subsidiary

of the Mumbai-based company declared 950 percent cash dividend for the year.

The company has been generous in sharing its spoils with its shareholders, announcing 450 per cent to 650 per cent in cash dividend since 2015. But the dividend for the just-concluded financial year is its highest since its listing on the Dhaka bourse in 2009.

In the 2019-20 financial year, Marico Bangladesh's revenue soared 11.7 per cent to Tk 979.59 core, and Parachute Coconut Oil alone raked in Tk 636.30 core, up 5.11 per cent year-on-year.

However, the company though is not hoping to coast on the popularity of the product indefinitely; it has been busy diversifying its product portfolio.

For instance, earlier in February, the company rolled out a male grooming line and a year earlier a baby product range.

 

Marico's value-added hair oil sales surged 25.23 per cent to Tk 262.34 core and those of baby products, male grooming and skincare products 43 per cent to Tk 65.4 core.

"Coupled with our quality offerings, we increased investment in advertising and promotion across portfolios that have contributed to the satisfactory growth in these segments," said Cristobel Randolph, director for legal and corporate affairs of Marico Bangladesh.

 

The company's advertising, market research, communication, business promotions and other marketing costs were Tk 114.77 core in the last financial year, up from Tk 77.37 core a year earlier, according to the financial report.

The current coronavirus pandemic has affected consumption and it was reflected in the sales in March, the last month of the company's financial year, she said while replying to a query from The Daily Star.

The company's hair color sales stood at Tk 5.84 core in the 2019-20 financial year, up 5.2 per cent year-on-year. However, its edible oil sales dropped 9.36 per cent to Tk 9.68 core.

Due to the coronavirus pandemic, consumers are now more conscious about hygiene and have a greater need for hygiene products in addition to daily consumer products, the company said.

 

 

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