How to write SEO headlines in articles that rank?

The SEO headlines refer to the title shown when a page appears in the search engine results pages.

Why do SEO headlines matter?

Writing SEO-friendly headlines can dramatically increase your organic traffic. There are 2 reasons …

1. Headlines are an SEO ranking factor

2. Headlines affect click-through rate.

Optimal character count

Your SEO title only gets so much real estate in the SERPs. If the title is too long, it could be cut off and display an ellipsis.

Use power words

Powerful words add life to titles by getting your audience to feel a certain emotion as they read.

Words like can help

• Conquer

• Thrive

• Unbeatable

• Effortless

Powerful article Headline Templates

Need inspiration to create great headlines that grab the reader’s attention? Try the templates below.

[#] + [power word] + [keyword] + [desired result]

“How to” +[keyword]+[benefit]

“Ultimate guide to” + [Keyword]+[Quantified benefit]

[#] + [power word] + [keyword] + [Time frame]

[keyword]+[numbered list]

“Avoid”+[negative outcome]+”with”+[keyword]+[method]

“The secret to”+[power word]+[keyword]

“how/why/what”+[keyword]

“Why you’re not”+[desired outcome]+”and how”+[keyword]+”can help”